Johnnie Walker: The Way I Walk

Black Label want to make a connection with Millennials that have too much confident about themselves but actually they are scared and afraid to stand out and do thins that they love. Johnnie Walker wants you to keep walking and reach your dream.

So we created social experiment for them to know themselves and also setting “Bar Talk” because in the bar people are more openminded to exchange attitudes with Influencers

who inspire Millennials.

80% of millennials are really happy?

The answer is "No" because they don't know who they are and who they want to be.

This social experiment will lead people to this event.